Celebrity Endorsement Quest

What The Frenchie?! : Celebrity Endorsement Quest, David Bromstad Edition


Is it a Frenchie? Is it a Faux Frenchbo Bulldog? (I know it’s not a Boston Terrier—not with those bat ears—so don’t try to tell me otherwise.)

The important thiing is that this Parisian puppy is irresistibly cute…the perfect lure for the first David in “Celebrity Endorsement Quest” (aka Da(vid)Da(vid) Marketing):  HGTV star David Bromstad.


So, why David Bromstad? Why should he be the very first David of all the famous Davids in our celebrity endorsement quest? Two reasons:

1. He’s a household name in my house. That’s right. Even my kids know him by name. True story. We watched him win Season 1 one of Design Star. We like creative people who aren’t afraid to take risks (even ones who have collections of sneaks that would make Imelda Marcos blush).

2. He has an entire pinboard devoted to French Bulldogs— “Frenchies.” We have no idea if David speaks French, but clearly his dogs do, so I’m sure they would appreciate it if he helped his followers learn about the best grammar book available on the iBookstore: What The French?!

Sounds logical to me.

So, in honor of our first David and his appreciation of French canines, here are five facts about Frenchies, followed by a gift.

5 facts about Frenchies

1. In French, they are called le bouledogue français. (boule=ball; dogue=molosser or mastiff)

2. Frenchies were actually an import from England, miniature bulldogs brought to the Normandy region of France in the nineteenth century by lacemakers who were displaced by industrialization.

3. The dogs were great at killing rats. Take that, cats!

4. They became so popular in France (among highbrow artist and fashionable women as well as the lowbrow laborer and prostitutes), that there were soon few left in England, and people began to think of them as French.

5. At the end of the nineteenth century, the ladies of the French Bull Dog Club of America were the first to decide that the “erect bat ear” was de rigueur in the ideal Frenchie.

BONUS: Martha Stewart was head-butted by her bulldog, Francesa, in 2011. This would never happen to David Bromstad.

And now a gift:

See that adorable Parisian Frenchie at the top of this post? You can download it for free (follow link, scroll down, click download icon below photo) in a size suited for a 10×10 inch print (or smaller) from

And if you are David Bromstad…

you could be really nice and pin this What The French?! pin, or like our Facebook page (which is as new as a tiny pup).

Or you can simply pin (or tweet or whatever, we’re not picky) the adorable Frenchie in this post.

Or if you are a Bromstadian or a loyal What The French?! follower…

you could warmly encourage David to endorse the amazingness that is What The French?! on his facebook page, or any of his bajillion other social media outlets.

And remember, every time a famous David doesn’t endorse What The French?!, a French bulldog puppy loses a little bit of its faith in humanity.

Celebrity Endorsement Quest: Da(vid)Da(vid) Marketing


See that little thumbnail image of  What The French?!  on the top row of the “New & Notable” section of the “reference” category on the iBookstore? That’s our book gasping for breath, frantically waving, crying out “DAVID! DAVID! Help!”

How long will those little stick figure arms last? How long until the oblivion of “2 million books and counting” overtakes what is arguably* the best French grammar review book in the history of the world? (*hey. I said arguably.)

It all depends on David.

You see, we have no marketing budget. No SEO savvy. No PR firm.

We just have David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. David. Da…Da…


—oh. I’m sorry. What was I saying?

oh yeah. David. If we could just get celebrities named David to endorse our book, we’d have it made. Let’s call it Dada marketing. To quote Wikipedia, “Dada rejected reason and logic, prizing nonsense, irrationality and intuition.” Perfectly “What The French?!” if you ask me.

You see, there are a lot of famous Davids out there, and we’re pretty sure that all of the cool ones would love our book.  Here are just a few of the Bs and Cs:


We heart them all. Well, almost all of them. We’ll pass on the serial killers.

And David Blaine. Random acts of self-levitation are creepy. Not mime-creepy, but close.

So Davids, don’t think that you’re any less special just because there are so many of you. Yes, you were on the top 5 list of baby names nearly every year between 1948 and 1989. So it was probably difficult to stand out at school—what, with all the other little Davids running around, competing for attention. It’s not your fault that your parents lacked imagination. You rose above all of that stifling conformity. And look where you are now. You’re a sports legend/actor/rock icon/director/musician/late-night talk show host/pastry chef/prime minister/magician/writer or something.

Impressive. But have you really crossed everything off your bucket list? How much better would it be if it looked like this?

  • become famous
  • negotiate a peace treaty with Israel
  • make What The French?! the best-selling French grammar book of all time

Pretty great, right?

By now, I’m sure you’re asking yourself, “How can I leverage my well deserved celebrity status and considerable amazingness to help these poor struggling French grammar experts?”

Good question.  Consider one or all of the following:

Follow us on Twitter Pin a link to us on Pinterest Like our Facebook page
  • Or you could have Annie Leibovitz take your photo with scrawled across your naked torso. Or…I don’t know…Look. You’re the talented one, surprise us. 
  • Now, I know what the rest of you are thinking:


There. There. Don’t be sad.

Instead, ask yourself: Do I know anyone famous named David? Can I pressure a David to endorse What The French?! by writing crazed fan mail, tweeting to them, posting on their Facebook, or sending delicious baked goods to their agent? 

Yes. yes, you can. And you can share your efforts on our Facebook page, or in a comment here, or on Twitter or your blog, or Youtube. We’re all in this together. There is no “I” in DADA. But there is an “I” in David. Which sounds like it might mean something.


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